Expert marketing strategy. AI-powered execution. For health & wellness brands.
Operators who've grown health & wellness brands from zero make the strategy. With AI doing the grunt work, way more of your dollars go into ads.
Brands our team has grown.
Eight years of it, across retail shelves and single-SKU DTC.
I've been where you are.
I grew Sunwarrior from 0 to $30M in three years, and Lakanto from 0 to $87M. $120M across three brands, every one in your space.
from $0 to
in under 3 years
from $0 to
in 4 years
from $0 to
in 6 months
- I know what it takes to get you to the next step.
- I love seeing a good product win.
- And I know what you're missing…
It's not tactics you're missing. You need strategy.
This is what the last two years look like for most founders we meet. Every step made sense on its own. None of them was a plan.
Most founders' last two years
Big promises and a retainer above your budget. Six months in, a report full of impressions and no ROAS.
Same pitch, new logo. Different tactics, same result, and another six months you don't get back.
Cheaper, and good at email. But email was never the thing holding you back.
Four bets, four stories, nothing tying them together. What was missing was never the next tactic. It was a plan.
But strategy is expensive, right? Not anymore.
You shouldn't have to be big to afford what it takes to make you big.
So I built what I wished existed.
Three things. Nobody else has all of them.
The "secret sauce" playbook
Expert human strategists
Cost-effective AI execution
Marketing strategy sprint.
Expert-led AI execution.
The Strategy Sprint
The entry offerA kickoff interview and audits against your real data, so the day starts from answers, not questions.
One working session with your team, where we make the calls together: who you sell to, where the money goes, what to do first.
Written up and handed over, costed and in the order to run it in. Then we stay and help you run it.
Expert-led AI execution
MonthlyWe stay on as your monthly marketing leadership team and run the plan.
- We run the website. Landing pages, edits, experiments.
- We run the ads. Campaign setup, budget monitoring, creative variants.
- We run the email. Flows, campaigns, list growth.
- We run the analytics. Tracking, reporting, the honest read on what's working.
- When AI can see all of it, it optimizes freaky fast. One system, one relationship, one plan that keeps moving.
How AI changes the game.
The work an agency staffs with a junior team is now software. The work that decides whether you win is not.
What AI can do
- Site edits / landing pages
- Campaign setup
- Budget monitoring
- Some creative variants
- Tracking & tagging
- Reporting
- Analysis
What AI can't do
- Category positioning
- Blue ocean strategy
- Your brand voice
- Retail introductions
- 3PL introductions
- Ingredient partners
- The judgment calls
What that buys you
- No junior team to pay
- Way more dollars into ads
- Better ROAS
- Faster turnarounds
- One relationship to manage
- More experiments
- A plan that keeps moving
Same budget. Far more of it reaches a customer.
The same $15,000 a month, spent two ways.
What MakePop buys you
+118 orders / mo
on the same budget
- +350,000 ads seen→+4,200 clicks→+590 carts→+118 orders
- 4 contractors and vendors→1, so it takes less of your time
- 55 people hours→20 expert hours + AI
- No extra budget. The same monthly spend, used better.
* Budget and CPA figures are a typical example and may not be representative of your brand's results.
Rainmakers, not an agency.
The rainmakers you could never afford full-time, on your business. The people you meet are the people who do the work.
- 4x CPG founder (Sunwarrior, Lakanto, Ujido, Chagaroot)
- Operated a health food store for 16 years
- Wellness junkie
- 4x tech founder
- Founded adMind Analytics consulting
- Girl dad
- >$100M in paid media management
- Vitamin Shoppe, LifeVantage, Organifi
- Climbs mountains
Waves don't wait.
A trend crests once. Stay in the fog and you'll watch someone else, with a worse product and a better playbook, ride the wave that should've been yours.
Book a strategy call
30 to 45 minutes with Brent. Straight to the strategy.
You shouldn't have to be big to afford what it takes to make you big.
© 2026 MakePop, LLC